July 31, 2026

Doing it right is the core of who we are. We’re making banking smarter and simpler while serving our communities. We value and encourage the mantra of working better together. Our commitment to our customers has been at the core of who we are for 100 years, including connecting with our communities. Our vision is […]

Greenbrier Ford A vehicle purchase can do more than just get you on the road. During Greenbrier Ford’s Keys for Cause event, every vehicle purchase helped generate a donation to United Way of the Greenbrier Valley, supporting programs that help local families right here in our community. It was a great way to drive home

Buying a car is one of the largest financial transactions most consumers will ever make. Yet car pricing can be a confusing area of retail commerce — layered with sticker prices, dealer discounts, manufacturer incentives, trade-in credits, financing terms, add-on products and taxes that can leave buyers uncertain about what they are paying.

When we begin working with a new dealership client and review their accounting records, we often uncover items that expose the dealership to unnecessary financial risk — what many owners refer to as “skeletons in the closet” More often than not, the dealer principal, general manager and department managers are surprised by what we find.

The automotive industry has undergone significant changes over the past several decades. One of the most notable developments has been the rise of electric vehicles. Consumers are increasingly choosing electric vehicles to reduce their carbon footprint and lower long-term operating costs. As electric vehicle adoption continues to grow, dealerships must adapt their customer retention strategies to meet changing consumer needs and expectations.

Artificial intelligence is rapidly reshaping the way businesses operate, and automotive dealerships are no exception. Supporters say it makes their work easier by completing repetitive tasks in minutes instead of hours. Critics, however, worry that AI can become a crutch by doing too much of the problem-solving and thinking for users. The question for dealers is no longer whether AI will influence the industry, but how they can use it strategically while preserving the customer experience that sets great dealerships apart.

Rocky Bleier is an example of a modern hero who leads with strength, integrity and determination while maintaining his sense of humor. Success did not come easily for Bleier. He learned the value of humility and discovered that achieving meaningful goals requires perseverance, hard work and a willingness to overcome challenges.