Pub. 1 2019-20 Issue 2

http://wvcar.com 14 WVADA True or False The salespeople at our dealership often post vehicles for sale on their social media accounts. Those posts are advertisements and, if improper, the dealership and the salesperson can both be held responsible by the Motor Vehicle Dealer Board. TRUE • Social media posts by your employees are advertising, and they are illegal advertisements if they include prices, discounts, or of- fers not in compliance with the law. • MVDB has begun imposing civil penalties on the dealer for ad violations in social media posts by employee(s). • Have a written social media policy with the Dos and Don’ts of employee use of social media. • Goal – use social media posts to drive prospects to dealer’s web- site where full offers and disclosures are available. ?