Pub. 1 2019-20 Issue 2

http://wvcar.com 4 WVADA CONTENTS HTTP://WVCAR.COM/ 12 Features 5 President’s Message 6 Welcome New Associate Member 8 Grassroots Activism 9 Your Contributions Broke a 4th Quarter Record 10 Save the Date: Greenbrier Resort 11 Why Should You Participate in WVADA’s Convention? 12 Get to knowWVADA’s Time Dealer of the Year Nominee, Wally Thornhill 14 True or False? 15 Using Social Media Responsibly 19 2018 vs 2019 WV’s New and Used Vehicle Sales Report 24 Auto Shows: Worth the Price of Admission ... for Every OEM 25 WVADA International Auto Expo 27 Q&A WVADA Auto Show 30 Skeletons in the Closet 32 Advertising: An Overview part 1 34 Four Ways to Rethink Your Marketing in 2020 36 Even Great Employers Get Sued ©2020 West Virginia Automobile Dealers Association (WVADA) | The newsLINK Group, LLC. All rights reserved. The WVADA News is published four times each year by The newsLINK Group, LLC for the WVADA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the WVADA, its board of directors, or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. The WVADA News is a collective work, and as such, some articles are submitted by authors who are independent of the WVADA. While the WVADA News encourages a first-print policy, in cases where this is not possible, every effort has beenmade to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprintedwithout prior written permission. For further information, please contact the publisher at: 855.747.4003.