Pub. 3 2022 Issue 2

WVADA recently sat down with Incoming Chair Charles Rashid to get to know him a little bit better.

Charles Rashid currently has two dealerships, Charleston Mitsubishi and Clarksburg Mitsubishi. He is the dealer principal at Charleston, and his preferred job title is “entrepreneur.”

The past few years for dealers have been tumultuous and lacked certainty. From a pandemic to global supply chain constraints, to non-existing inventory, dealers have had to pivot, adapt and become more innovative. Now on the heel of all these uncertainties, manufacturers are increasingly adopting a tone that makes new franchise dealers feel even more uncertain about their future roles.