Dear WVADA Members,
On behalf of the WVADA staff, we are very excited to announce a new strategic partnership with Cross-Sell, an industry leader in automotive market data and reporting. After many years of WVADA providing subscription vehicle registration data to WVADA members, WVADA is now partnering with Cross-Sell to serve our members’ needs in this area.
Cross-Sell, also known as the “Cross-Sell Report,” has provided new and used vehicle registration data reporting to thousands of dealers across the country since 1989. Dealerships, both small and large, use Cross-Sell vehicle data to determine the top-selling makes, models and segments within their market using interactive heat mapping tools, zip code breakdowns and dealer summaries.
Over the past few years, Cross-Sell has developed the ability to instantly email reports after the data is processed each month and has also created an online interface that allows you to analyze, filter, print and download the specific data or reports that you need.
On March 1, WVADA sunsetted our registration data platform and is now directing all registration report inquiries to Cross-Sell. To ease the transition, Cross-Sell is offering a free trial month to all WVADA dealer members of their premium product, Cross-Sell Interactive. This tool allows you to drill down geographically into your local market at a zip code level and create custom areas to monitor specific trends that you care about “on demand” within 24 hours of the data being delivered by the DMV. This tool also allows historical trend analysis so you can see your performance versus your market. Cross-Sell is also offering a special 40% discount for any WVADA dealer members who sign up for a 12-month subscription in 2024.
WVADA encourages all dealer members to explore all that Cross-Sell has to offer.
To get more information on the WVADA/Cross-Sell partnership and to set up a meeting with Cross-Sell, please go to www.cross-sell.com/WVADA to chat with a dedicated representative, email info@cross-sell.com or call (800) 369-5870 to set up a consultation.
We welcome Cross-Sell as a WVADA Preferred Partner and are confident they will deliver quality services for our dealer members.
