Pub. 1 2019-20 Issue 3

http://wvcar.com WVADA 28 N ationwide and in West Virginia, dealers are shift - ing to digital auto sales — ready or not. It’s a big change from a traditional dealership structure that encourages departments to oper- ate in silos, sometimes causing coworkers to com - pete with each other instead of the store across the street. As dealers work to simplify operations in today’s environment, it’s smart to take a closer look at how digital resources can seamlessly link different steps of the sales process through a single point. Dealers who do it right in the next few months could be well-positioned to succeed in the long term. To successfully update your dealership’s approach, be sure to keep the follow - ing top of mind: Make a strong virtual impression You wouldn’t let the cars in your showroom be unwashed or parked haphazardly. Make sure your website reflects the same clean, organized look a customer would expect from a physical dealership. Accelerating Digital Sales By Gabe Garroni, Senior Vice President of Sales, Ally Insurance