Pub. 1 2019-20 Issue 3

http://wvcar.com WVADA 4 CONTENTS HTTP://WVCAR.COM/ Features ©2020 West Virginia Automobile Dealers Association (WVADA) | The newsLINK Group, LLC. All rights reserved. The WVADA News is published four times each year by The newsLINK Group, LLC for the WVADA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the WVADA, its board of directors, or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. The WVADA News is a collective work, and as such, some articles are submitted by authors who are independent of the WVADA. While the WVADA News encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at: 855.747.4003. 16 5 President’s Message 8 Welcome New Members 10 Save the Date: The Greenbrier Resort 14 Attending Events Safely 16 Expense Management 18 Advertising: An Overview, Part 2 20 Pandemic Perspectives: Safety, Service and Smart Messaging During Times of Crisis 24 Go Opposite in the Face of Uncertainty 28 Accelerating Digital Sales 30 Back to Business: Recovering From COVID-19: A NADA Dealership Lifeline Webinar 32 The 35-Point Checklist You Need For Reopening Your Dealership 34 Q&A With Ian Grace of Automotive Mastermind